Marketing Guide cover


Marketing is the art of ‘getting yourself out there’. It is the way you let your customers and prospective customers know what you do, how you do it and where you are. Marketing can be broken into three general areas: branding and promotion, advertising, and direct marketing. If done well, these steps will naturally lead the customer into the sales process. This guide contains the following topics:

  • What is Marketing?
  • Marketing vs Customer Service vs Sales
  • E-marketing
  • Points to consider for new businesses
  • Marketing Plans
  • Marketing Research and Analysis
  • Writing a Promotion Plan
  • Example Promotion Plan




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