Ever wonder how well your website is really working for your business? Google Analytics can show you. It’s a free web analytics tool designed to integrate with your website and track usage. It shows how people find your site and navigate through it, to help you optimise your web presence.
Designed for all skill levels, Google Analytics helps you practice performance focused marketing, understand visitor intent, and find out what customers are really looking for.
The Visitors Overview is a clever dashboard for analysing site data, providing a snapshot of recent traffic. The drag and drop interface allows you to customise the content within your dashboard. From here you can dig deeper, analysing key search words, site referrals, visitor demographics and more.
It’s easy to export data to good-looking, easy to read reports, to help analyse and discuss findings. As sharing data is a key part of decision making, Google Analytics lets you schedule automatic reports to be generated and emailed directly to you and your team.
Many websites come complete with Google Analytics embedded and ready to use. Otherwise, sign up for a Google account (if you don’t already have one), following the integration steps and incorporating the tracking code provided by Google. The exact method for this will depend on your website and web management program.
Small changes to key areas of your site can have dramatic results. Activate Google Analytics and you can better define your target market and establish which web pages are most valuable to your business. Manage the ongoing development of your site and boost your web presence.
